Final designs

The first thing i made was my re designed logo. i redesigned phones4u as it is a failing company. i redesigned it as a phone as it would attract younger people and they would recognise it as a phone. i have made it an iphone even though they do not sell iPhones as it is  popular phone so would attract people even though it is false advertising. Since it is a cartoon it could be any different phone so people wouldn't get mad for the false advertising. The inspiration i got for my logo obviously came from the name as it is a phone shop i went for the idea of a phone which is when i started sketching. To make my logo, i started by doing  sketch to get an idea on what i wanted  my logo to look like, i then opened illustrator and started to make my design. I began to draw all the outlines using the line segment tool, i also used the ellipse tool to make the home button and the camera lens at the top. The next tool i used was the rounded rectangle tool to make the speaker under the camera. After that i used the curve tool to make a curve on the cable. I then continued to fill in the screen with a red colour like the original phones for you logo. Along with adding the name of the company using the text tool

I then made a website, i used a normal phone website to use as a base to see what kind of things i could add. i added a home which would have special deals and top products. i then added products were you could see all the phones they sell, and lastly a contact us were you could see phone numbers and addresses.

on the home page i had a large title and the logo i made, i also had top products and Christmas deals so customers would see the best deals. To make this i just used my imagination and the website. i didn't do any drawing or rough designs i just got straight in and changed it when needed. I used the rectangle tool to make all lines to separate the page up and make the design under the name. I pasted my logo in so it was on the home page of the website. I then used the text tool to type all the writing. up. I switched to photoshop and used the quick selection tool and the magnetic lasso tool to select pictures of phones and i pasted them in to be examples o what he company sells.

I put my poster into a real life situation by placing it on top of a bus stop poster. I think if it was real it would look quite good as it stands out really well as it has really bright colours for ht name,  red background and the white phone and poster. The black outlines also make the phone stand out a lot. I have also added a bit of detail for the cable, home button, camera lens and speaker.

 i used hue and saturation to see what my logo would look like with different colours and weather it would look good brother or darker, i then used curves to make my logo black and white. i like it this way as it wasn't as vibrant but if it was to be a logo it would catch as many peoples eyes. I experimented with colours to see if the logo would look, better or worse with different shades. i decided that the original logo i made worked best; with the red and white.

i used photoshop to change the colours of my logo which worked really well and was really easy to do as i have used photoshop before and it helped me see what the logo would look like i used illustrator to make the logo and website which was easy although i made a few mistakes and had to delete things and keep going back to make things look right. i also took a while on the colours trying to get them right and to put them where i wanted them but all in all it was rather easy to make them.

What i learnt- I learnt how to use a lot of photos skills. some things i can't remember  and i have to ask how to do them or look back and other subjects which tells me how to do it but some tools i can do straight away as they are easy to remember. i think i am better at photoshop as i also use it a lot in photography
What went well- i think that my logo came out really well as i spent a lot of time designing and making it. I went wrong a few times which i was able to fi easily but i could get everting right first time as I'm  to an expert at photoshop or designing logos. I also think that my logo looked really good on the bus stop.
How i could improve- My website could have had more effort. i think i should have done a rough drawing or it first rather than just starting it straight away because i struggled on ideas for the absit and i had to look at another phone website for more ideas which is were i got the idea for the christmas deals. 

unsuccessful company

Phones 4U-

I selected phones 4u as it used to be a very popular company but after phone companies refused to sell their phones to the company it went bust. I thought that because our generation is a lot about technology it would be interesting to look at.

The company sells phones and technology but as you can obviously tell from the title mainly phones.

They're target audience is most likely, teens and young adults trying to buy new phones or get old ones fixed.

Phones 4u uses tv adverts to advertise their company.

Re branding company's

OLD FRIJJ LOGO-
Personally i peter this logo as its more unique than the other one but i think the reason it might have failed was because of the font. The style of font could be hard to read for younger kids and older people, the i and j's look very similar too.

NEW FRIJJ LOGO- Made by GREY LONDON
this new logo is a lot simpler but also a little better. It is far easier to read for old and young ages. The way they have a different design for the dots on top of the i's and j's is a really sting and good idea as even though it is small it still adds a lot to the logo.More people would buy the drink as it has an easier to read logo.

 OLD CHANNEL 4 LOGO-
This logo is very colourful as the whole logo is made out of lines in different colours, i think that it might be a little too colourful, if they were too have a few lines in colour and some in either black or white .









NEW CHANNEL 4 LOGO- Made by DONT PANIC
The new logo is a lot more interesting and more full, it has a more difficult design. i think the bad thing about this logo is people with bad eyesight might not be alb to tell its a number 4 and it doesn't have clear outlines on it and some areas may look a bit weird and like there not meant to be there. More people might watch the channel as when they see the logo they might be interested.

 

OLD GATORADE LOGO-
The old gatorade logo has an interesting design but it could be a little plain for advertising, its a simple lighting strike with a plain test for the name, the text is boring and in just a small box instead of a more interesting design, the colours orange and green also don't go very well together.

NEW GATORADE LOGO- Made by VML LONDON
The new logo is a lot more interesting. the text is still very boring but if you were to get rid of the writing which i believe he company do the large G still show you what drink is. the lighting strike is now a lot more updated with better colours and a better design in general. More people might buy the drink as it has far nicer colours.

Failing Companys

PHONES 4U

Phones 4u failed because Britain's biggest mobile-phone operator, EE, owner of the orange and T-mobile brands, decided that they were not going to allow phones 4u to sell their phones. this followed a similar decision by vodaphone, phones 4u had already been dropped by two other operators. O2  and Three.

                                                             BLACKBERRY

Blackberry failed because of the iPhones. the Blackberry phones were very popular while iPod was out as you couldn't call from the iPod, but once apple realised the popularity in the iPod they decided to bring out the iPhone, this caused a downfall in the amount of people being blackberrys. people do still buy balckberrys but they are not as popular.

HMV

HMV’s demise is a structural failure; it failed to keep pace with both the shift to digital entertainment content and online retailing. Bad christmas sales left HMV unable to secure bank loans and the 92 year old stores now looks set to close, with the loss of 230 stores and around 4000 jobs. Most people agree that HMV's inability to compete with online stores such as amazon as well as supermarkets like tesco and sainburys had led to its down fall.

Final design

 Final Design- Screenshots.

This is my starting photo, i thought this placement would be a good idea as the slogan is 'feel weightless' so someone holding the shoe into frame looks like its floating. i also used the photographic techniques of 'rule of thirds' by putting my picture towards one corner and also 'depth of field' by blurring out the background.
I didn't manage to take screenshots but i did lighten up the shoe slightly.

Next, i used the magnetic lasso tool to select part of the vans logo by selecting all around it.

I then placed the part of the logo onto the picture and adjusted the size and put it into the corner.









I then selected the rest of the logo and placed it into the photo, i took a while adjusting the logo and playing with sizes until i got the size i wanted/

After that i used the curves tool to adjust the colour and make it slightly brighter.

 I then continued to use the text tool and add the slogan 'Feel Weightless' suggesting how lightweight and comfortable the shoes are.

This is my final design i really like it because i have enhanced the colors of the shoe making it stand out alot more. i enjoyed making it as i was able to use both my photography skills and photoshop skills in the same project.

My outside photos of trainers

 My photos came out well, i took them all in different positions to get different angles in the photos. to improve i cold take a few more photos using different lighting. This would chafe the look of the photos

Inside photos of trainers

Inside Photos.

When i took my photos i adjusted the positions and the lighting of my photos. i moved the iPad around to get the pictures from different angles and levels.