Personally i peter this logo as its more unique than the other one but i think the reason it might have failed was because of the font. The style of font could be hard to read for younger kids and older people, the i and j's look very similar too.
this new logo is a lot simpler but also a little better. It is far easier to read for old and young ages. The way they have a different design for the dots on top of the i's and j's is a really sting and good idea as even though it is small it still adds a lot to the logo.More people would buy the drink as it has an easier to read logo.
OLD CHANNEL 4 LOGO-
This logo is very colourful as the whole logo is made out of lines in different colours, i think that it might be a little too colourful, if they were too have a few lines in colour and some in either black or white .
NEW CHANNEL 4 LOGO- Made by DONT PANIC
The new logo is a lot more interesting and more full, it has a more difficult design. i think the bad thing about this logo is people with bad eyesight might not be alb to tell its a number 4 and it doesn't have clear outlines on it and some areas may look a bit weird and like there not meant to be there. More people might watch the channel as when they see the logo they might be interested.
OLD GATORADE LOGO-
The old gatorade logo has an interesting design but it could be a little plain for advertising, its a simple lighting strike with a plain test for the name, the text is boring and in just a small box instead of a more interesting design, the colours orange and green also don't go very well together.
The new logo is a lot more interesting. the text is still very boring but if you were to get rid of the writing which i believe he company do the large G still show you what drink is. the lighting strike is now a lot more updated with better colours and a better design in general. More people might buy the drink as it has far nicer colours.
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