cola vs pepsi

COCA-COLA

i think the first coca-cola advert (the christams one) is really good as the music is really catchy and he lights attract you to it. It is a good advert for christmas as it has santa drinking coke and it is going over a bridge and everyone is looking at all excited to see it. The second advert, the polar bear one, is a lot more fun as it has a cartoon which small/younger children would like and its also quite funny as the polar bear tries to get some coke when there is already some at home and it shows how much effort someone will go to to try and get some coke, the song is also very catchy.

PEPSI

The first pepsi advert, the medical one, is quite long but still fun to watch, it has famous footballers in get people to watch it, the footballers are also form different countries so people from other countries.

Timeline self assessment

Friday 19th september

1) My final timeline design reflects the universal logo because universal is a company which makes films so i did a film reel, this reflects because both things are to do with films and filming

2) We mind map ideas so we have lots of choose and we can see what some may look like. This helps because we might use an idea but later suddenly think of another one and like it better but it would be too late.

3) I will be using lots of black and white because the logo started out black and white but later on i will use greens and blues for the world.

4) Illustrator will enhance my timeline as i will be able to use the original logos rather than my drawing as the originals show the logos better.

Brand evolution of the Universal logo

Evolution of the UNIVERSAL logo-

The universal logo has changed numerous times throughout time but as the old ones are nice and simple i think the logo has changed for the better as there is far more detail added and taken away over time.

The first ever logo isn't very interesting and it is a simple black and white logo. It was when universal was first starting out so it was plain and there was not much detail on the world and more into the writing, i don't really like this logo as it is too plain.

The second logo now has more detail added but is still in black and white. The world has now got the countries added and the clouds which surround it are very detailed for the amount of technology the had in those times.

The next logo i feel has gone downhill from the last one, the clouds still have a lot of detail but the world has a lot less detail and looks more like a simple ball,  although something good about this logo is the name, the name of the logo is now a lot clearer and bolder and generally better.

The fourth logo is very different from the others! It is now a lot harder to read a it wraps itself around the world which doesn't even look like the world anymore! Although it now looks very simple, it does however concentrate more on the word 'universal' more than anything which is good because you know what it is.

Now this next logo is a lot better and all of it is good as in shows the name but also the detail of the world, the name however has changed from 'universal pictures' to 'universal international' which is different but i think the other one was better, this one although has improved a lot.

This next one, the sixth one, is exactly the same and the last one but is now in color which makes it so much better, the detail is improved a lot more. Even though it is the same as the last one the color makes it change a lot and it looks more appealing to the audience.

The next one 'A universal picture' has changed dramatically from the last one, the writing/name is now alot different and so is the world it has now gotten smaller with the detail gone once again, the logos defiantly looks prettier when there is more detail. The logo now seems to have rings surrounding the world which makes it look prettier than the last one.

the next logo is now alot different and more modern like the newer ones. The detail has improved alot too. The name has now changed to simply 'universal' which makes it alot nicer to read and remember, the world now has more detail than ever as the countries look almost 3D! The stars in the background really improve the logo as the dont distract from the main subject but they a nice touch to it.

Now, this second to last logo is the most famous one and its when our generation see it, it is much like the other one but the stars are now faded and the world glows. the word universal now stands out more with the font and the shine coming from behind the world almost looking like the sun. The detail is now improved so much from the first one but is still almost as good as the last one.

Finishing off is the 100th anniversary logo! this logo was made especially for the 100th anniversary as the it now says it it small font, Even though the logog is for a reason and not just updated it is generally alot better. The universal name is now bigger and the stars are more view-able, the effects added to the world make it look far more pretty which makes this my favorite of them all!

Lizzie Marshall.

what is branding/marketing?

lizzie marshall creative media

This logo for converse is really eye-catching as the name of the shoe is in a bold red which stands out from the rest. the star in the middle helps you notice the logo, the chuck taylor part is in small so its not the main part of the logo but it is still readable, it is simple but it is also noticeable. Most people know about these shoes and they recognize the brand when they see it even if they are not entirely familiar with it. the good thing about this brand is it is on the shoes so when someone buys them other people can tell what shoes they are wearing. These she's usually attract teens because of there intresting but simple design.

The logo for Starbucks is also just as good as it is very bold, its is a different kind of logo as it has the main name of the product on the outside but also has the woman on the inside, the logo usually attracts young adults and teens; usually female. Starbucks is very popular in america and there is alot of stay bucks shops around and because of their bold color it attracts a lot of people. I like this logo because it is different from a lot of others having the woman inside as it doesnt really realte to coffee.

The logo for kfc (Kentucky fried chicken) is good because it stands out really well as the colours are really bold and powerful, it draws attention which makes people want to go there. The name and the man go well together as they don't overpower each other, because the man relates to the restaurant because the man has an apron on and the name of the place fits into the logo nice as its not to big or to small and the font is easy to read.