The universal logo has changed numerous times throughout time but as the old ones are nice and simple i think the logo has changed for the better as there is far more detail added and taken away over time.
The first ever logo isn't very interesting and it is a simple black and white logo. It was when universal was first starting out so it was plain and there was not much detail on the world and more into the writing, i don't really like this logo as it is too plain.
The second logo now has more detail added but is still in black and white. The world has now got the countries added and the clouds which surround it are very detailed for the amount of technology the had in those times.
The next logo i feel has gone downhill from the last one, the clouds still have a lot of detail but the world has a lot less detail and looks more like a simple ball, although something good about this logo is the name, the name of the logo is now a lot clearer and bolder and generally better.
The fourth logo is very different from the others! It is now a lot harder to read a it wraps itself around the world which doesn't even look like the world anymore! Although it now looks very simple, it does however concentrate more on the word 'universal' more than anything which is good because you know what it is.
Now this next logo is a lot better and all of it is good as in shows the name but also the detail of the world, the name however has changed from 'universal pictures' to 'universal international' which is different but i think the other one was better, this one although has improved a lot.
This next one, the sixth one, is exactly the same and the last one but is now in color which makes it so much better, the detail is improved a lot more. Even though it is the same as the last one the color makes it change a lot and it looks more appealing to the audience.
The next one 'A universal picture' has changed dramatically from the last one, the writing/name is now alot different and so is the world it has now gotten smaller with the detail gone once again, the logos defiantly looks prettier when there is more detail. The logo now seems to have rings surrounding the world which makes it look prettier than the last one.
the next logo is now alot different and more modern like the newer ones. The detail has improved alot too. The name has now changed to simply 'universal' which makes it alot nicer to read and remember, the world now has more detail than ever as the countries look almost 3D! The stars in the background really improve the logo as the dont distract from the main subject but they a nice touch to it.
Now, this second to last logo is the most famous one and its when our generation see it, it is much like the other one but the stars are now faded and the world glows. the word universal now stands out more with the font and the shine coming from behind the world almost looking like the sun. The detail is now improved so much from the first one but is still almost as good as the last one.
Finishing off is the 100th anniversary logo! this logo was made especially for the 100th anniversary as the it now says it it small font, Even though the logog is for a reason and not just updated it is generally alot better. The universal name is now bigger and the stars are more view-able, the effects added to the world make it look far more pretty which makes this my favorite of them all!
Lizzie Marshall.
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