unsuccessful company

Phones 4U-

I selected phones 4u as it used to be a very popular company but after phone companies refused to sell their phones to the company it went bust. I thought that because our generation is a lot about technology it would be interesting to look at.

The company sells phones and technology but as you can obviously tell from the title mainly phones.

They're target audience is most likely, teens and young adults trying to buy new phones or get old ones fixed.

Phones 4u uses tv adverts to advertise their company.

Re branding company's

OLD FRIJJ LOGO-
Personally i peter this logo as its more unique than the other one but i think the reason it might have failed was because of the font. The style of font could be hard to read for younger kids and older people, the i and j's look very similar too.

NEW FRIJJ LOGO- Made by GREY LONDON
this new logo is a lot simpler but also a little better. It is far easier to read for old and young ages. The way they have a different design for the dots on top of the i's and j's is a really sting and good idea as even though it is small it still adds a lot to the logo.More people would buy the drink as it has an easier to read logo.

 OLD CHANNEL 4 LOGO-
This logo is very colourful as the whole logo is made out of lines in different colours, i think that it might be a little too colourful, if they were too have a few lines in colour and some in either black or white .









NEW CHANNEL 4 LOGO- Made by DONT PANIC
The new logo is a lot more interesting and more full, it has a more difficult design. i think the bad thing about this logo is people with bad eyesight might not be alb to tell its a number 4 and it doesn't have clear outlines on it and some areas may look a bit weird and like there not meant to be there. More people might watch the channel as when they see the logo they might be interested.

 

OLD GATORADE LOGO-
The old gatorade logo has an interesting design but it could be a little plain for advertising, its a simple lighting strike with a plain test for the name, the text is boring and in just a small box instead of a more interesting design, the colours orange and green also don't go very well together.

NEW GATORADE LOGO- Made by VML LONDON
The new logo is a lot more interesting. the text is still very boring but if you were to get rid of the writing which i believe he company do the large G still show you what drink is. the lighting strike is now a lot more updated with better colours and a better design in general. More people might buy the drink as it has far nicer colours.

Failing Companys

PHONES 4U

Phones 4u failed because Britain's biggest mobile-phone operator, EE, owner of the orange and T-mobile brands, decided that they were not going to allow phones 4u to sell their phones. this followed a similar decision by vodaphone, phones 4u had already been dropped by two other operators. O2  and Three.

                                                             BLACKBERRY

Blackberry failed because of the iPhones. the Blackberry phones were very popular while iPod was out as you couldn't call from the iPod, but once apple realised the popularity in the iPod they decided to bring out the iPhone, this caused a downfall in the amount of people being blackberrys. people do still buy balckberrys but they are not as popular.

HMV

HMV’s demise is a structural failure; it failed to keep pace with both the shift to digital entertainment content and online retailing. Bad christmas sales left HMV unable to secure bank loans and the 92 year old stores now looks set to close, with the loss of 230 stores and around 4000 jobs. Most people agree that HMV's inability to compete with online stores such as amazon as well as supermarkets like tesco and sainburys had led to its down fall.

Final design

 Final Design- Screenshots.

This is my starting photo, i thought this placement would be a good idea as the slogan is 'feel weightless' so someone holding the shoe into frame looks like its floating. i also used the photographic techniques of 'rule of thirds' by putting my picture towards one corner and also 'depth of field' by blurring out the background.
I didn't manage to take screenshots but i did lighten up the shoe slightly.

Next, i used the magnetic lasso tool to select part of the vans logo by selecting all around it.

I then placed the part of the logo onto the picture and adjusted the size and put it into the corner.









I then selected the rest of the logo and placed it into the photo, i took a while adjusting the logo and playing with sizes until i got the size i wanted/

After that i used the curves tool to adjust the colour and make it slightly brighter.

 I then continued to use the text tool and add the slogan 'Feel Weightless' suggesting how lightweight and comfortable the shoes are.

This is my final design i really like it because i have enhanced the colors of the shoe making it stand out alot more. i enjoyed making it as i was able to use both my photography skills and photoshop skills in the same project.

My outside photos of trainers

 My photos came out well, i took them all in different positions to get different angles in the photos. to improve i cold take a few more photos using different lighting. This would chafe the look of the photos

Inside photos of trainers

Inside Photos.

When i took my photos i adjusted the positions and the lighting of my photos. i moved the iPad around to get the pictures from different angles and levels.

Vans poster final design

Vans Poster

To make my picture I'm going to need to get a backdrop of a sky or try and adjust my shoe infornt of the sky, i will also need someone to hold my shoe up by the laces so i can take the photo of the shoe. Once i have taken the photo i will need to use either photoshop or illustrator to add the vans logo on. I like my picture because it different and it almost shows how vans would make you weightless and also how light the shoes are.     

i made it on photoshop and use the magnetic lasso tool to select the shoe, laces and logo and then pasted them onto my background

Vans Mindmap